Introduction

This workshop will train the participants to develop themselves as professionals and entrepreneurs in the field of marketing merchandising by providing extensive knowledge on technical and behavioral skills in the core functional areas of Marketing, Branding, Integrated Marketing Communications, Product Development, Sourcing and Range Planning.

Marketing Merchandiser focuses more closely on the sales and marketing aspects and has a primary goal of promoting companies and their products. Participants will get knowledge and understanding of the communication channels, terminology and their applications in marketing merchandising process. It will help them acquire and develop an understanding of market perspective on all levels of the Fashion Merchandising & Production.

This workshop will facilitate the participants to conceptually understand marketing research techniques, designs, tools to formulate for marketing strategies and plans for fashion business.

Students who complete this program will be able to produce a professional portfolio showcasing their skills. This portfolio will increase job opportunities in the field as well as promotion for those already employed.

Contents of workshop

• What is merchandising and Marketing Merchandising , The Role Involved.
• Coordination and communication tools for merchandisers
• Qualification of a good Apparel/Fashion Marketer
• Consumer Behavior, International Retailers and Fashion Brands
• Understanding Fashion Industry- Fashion Forecasting, Understanding the trend
• Market Segmentation & Target Market
• Fast Fashion
• Pricing and Costing
• Negotiation
• Customer Service
• Customer Profiling
• Global issues in Textile & Clothing industry- my core competence.