Background :

Bangladesh is the 2nd largest Garment Exporter in the world. The average monthly export is 220 BDT million. The export is increasing day by day. Textile Industry in Bangladesh is passing through many challenges at different stages. To survive & to achieve regular growth at business, factory owners & entrepreneurs need efficient personnel at every sections of fabric productions. Apparel Marketing is one of the important part where the industry need efficient professionals who will be self-motivated. Besides technical knowledge they need to have idea how to maintain the supply chain properly. They must have to have the knowledge of buyer. Apparel marketing professionals need to analyze the market properly. They should have marketing strategy.

Foundation Course on Factory Skills Development is the first ever Industry Orientation program organized by Textile Today. ‘Apparel Marketing’ is one of the important areas under this Factory Skills Development program where experienced industry experts will provide and share the taste of industry during the course of their study itself, which will give our trainees a real practical exposure – not just a course. They will be given training on various job-related aspects to give them an advantage in placement & business opportunities.

Course Contents :

1. Introduction (Common part)
2. Apparel Marketing
3. Personal Branding (Quality of Marketer)

• Define the relation between Merchandising and Marketing
• Buyer, Suppliers, and Agent or buying house

4. Services or products

• Bangladesh RMG or Textile Industry

5. Objective and goal pursue

• Vision
• Mission
• Create your own identity

6. Target customers or clients
7. Present market scenario

• Consumer Behavior, International Retailers and Fashion Brands
• Fashion Industry- Fashion Forecasting, Understanding the trend

8. Traditional market
9. Non-traditional market
10. Focus on Bangladesh market (Buying House, Agent office and Liaison office)
11. Marketing strategies

• Key of success
• Dedicated team
• Pricing and Negotiation
• Market Segmentation
• Work in each Market
• Deep knowledge about Buyers
• SWOT
• Think like customer
• Hire agent on the target places

12. Finance, budget and forecast
13. Way of Marketing (Tools and means)

• What is communication
• Communication build up
• Relation maintain
• Direct communication
• Indirect communication

14. Response of “First Inquiry”

• Real buyer identification system

15. Buying meeting
16. Execution
17. Follow up and collect feedback
18. Update the marketing strategy, analysis the mistake and make CAP
19. After sell services
20. Promotion the potential feedback with an organize way
21. Remind the understanding, exam and certificate ceremony.