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PPI Workshop on ‘Marketing Merchandising’

August 20, 2022 @ 5:30 pm - 9:00 pm

Details

Date:
August 20, 2022
Time:
5:30 pm - 9:00 pm

Venue

The House of Textile Today
25A Lake Drive Road,
Sector 7, Uttara, Dhaka-1230 , Bangladesh
Phone:
+88 01734 211085

PPI Workshop on ‘Marketing Merchandising’

  • Date: To be decided
  • Time: To be decided
  • Last Date of Registration: Limited Seat (First come first serve basis)
  • Dedicated Course Trainer
  • Fee: BDT 990/-
  • Contact: +88 01734 211085
  • Venue: 25/A, Lake drive road, Sector #7, Uttara, Dhaka

Introduction

This workshop will train the participants to develop themselves as professionals and entrepreneurs in the field of marketing merchandising by providing extensive knowledge on technical and behavioral skills in the core functional areas of Marketing, Branding, Integrated Marketing Communications, Product Development, Sourcing and Range Planning.

Marketing Merchandiser focuses more closely on the sales and marketing aspects and has a primary goal of promoting companies and their products. Participants will get knowledge and understanding of the communication channels, terminology and their applications in marketing merchandising process. It will help them acquire and develop an understanding of market perspective on all levels of the Fashion Merchandising & Production.

This workshop will facilitate the participants to conceptually understand marketing research techniques, designs, tools to formulate for marketing strategies and plans for fashion business.

Students who complete this program will be able to produce a professional portfolio showcasing their skills. This portfolio will increase job opportunities in the field as well as promotion for those already employed.

Contents of workshop

  • What is merchandising and Marketing Merchandising , The Role Involved.
  • Coordination and communication tools for merchandisers
  • Qualification of a good Apparel/Fashion Marketer
  • Consumer Behavior, International Retailers and Fashion Brands
  • Understanding Fashion Industry- Fashion Forecasting, Understanding the trend
  • Market Segmentation & Target Market
  • Fast Fashion
  • Pricing and Costing
  • Negotiation
  • Customer Service
  • Customer Profiling
  • Global issues in Textile & Clothing industry- my core competence.

Who can attend

  • Businessman- garment factory or buying house
  • New Entrepreneurs
  • Merchandisers who wants to move to ‘Marketing Merchandising’ 
  • Officials engaged in T&C and Buying House
  • Persons wiling to get job in Merchandising

Methodology

PowerPoint Presentation, Exercise, Real Life Case Studies, Question and Answer session.

 

Boarding

Course materials and food will be provided by Textile Today.

Certificates of appreciation will be awarded to participants at the end of workshop.

 

Course fee

BDT 990/- (Nine Hundred Ninety Taka Only)
** 2 workshop free per year for Textile Today Subscriber
** 2 or more participants from one organization get special discount

Book Your Seat

Course Fee :

BDT 990/- (Nine Hundred Ninety  Taka Only)

Book Your Seat

Mentor's Profile

Ashfaque Ahmed

Ashfaque Ahmed

Director Operation, Promoda Textiles Ltd. M.Sc. (University of Manchester), MBA (IBA-University of Dhaka), B.Sc. TEx…

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